{ "person": "Jenks Guo", "source": "https://jenksguo.xyz", "tags": [ "it", "engineering", "ai", "devrel", "web3", "business", "marketing", "consulting", "hospitality", "community", "creative" ], "lenses": [ { "slug": "head-of-ai", "label": "Head of AI", "headline": "Strategy, architecture, governance and adoption — AI as an organisational capability.", "order": 1, "summary": "Jenks leads company-wide AI transformation at Babylon Labs: knowledge base, tiered agents with\nhuman-in-the-loop, agent-to-agent communication, model routing, security and AI spend. He brings a\ndecade of platform thinking (Xero, Linktree), engineering discipline (Ericsson) and an early record\nof applying ML to platforms (API-governance talk, 2020).\n\n**Gaps to probe:** the AI Lead title dates from 2026; no public evidence of a large permanent AI\nteam, a company P&L or ML research publications." }, { "slug": "ai-transformation-consultant", "label": "AI transformation", "headline": "Diagnose, design and deliver AI adoption — for companies and community organisations.", "order": 2, "summary": "Consulting runs through Jenks's career: technology consultancy as School of Thinking's CTO, digital\nmarketing consulting (Seagull Gifts), business development (OHMEDIA), presales at Ericsson, partner\nadvisory at Xero, platform strategy at Linktree and grant due diligence at Filecoin — \"500+ tech\nstart-ups helped\". Today he applies it to AI: knowledge-first architecture, tiered agents,\ngovernance and spend. Bilingual delivery in English and Mandarin.\n\n**Gaps to probe:** no public record of running an independent consultancy business." }, { "slug": "engineering-manager", "label": "Engineering manager", "headline": "Leads engineers, contractors and agencies to ship platforms on deadline.", "order": 3, "summary": "Led an ecosystem engineering team and PMs plus 30+ contractors from five agencies at Linktree;\ndirected ~30 offshore engineers and testers at Ericsson; manages the DevRel team at Babylon;\nmentored six graduates. Earlier, managed a café team.\n\n**Gaps to probe:** the large teams were mostly contractors/offshore; check expectations for\nin-house line management of a big engineering org." }, { "slug": "solution-architect", "label": "Solution architect", "headline": "Enterprise integration design, interfaces, acceptance criteria and presales.", "order": 4, "summary": "Enterprise and telecom system design, interface design and acceptance documentation (Ericsson);\narchitecture reviews and acceptance criteria; zero-downtime legacy migration; AWS Certified\nSolutions Architect; platform and API architecture at Linktree; AI reference architecture at\nBabylon; presales with SPIN selling.\n\n**Gaps to probe:** recent years were leadership and DevRel rather than full-time architecture." }, { "slug": "system-integrator", "label": "System integrator", "headline": "Makes complex systems talk — telecom BSS, CRMs, APIs, networks.", "order": 5, "summary": "Integrated MVNO CRMs with a carrier's charging and billing suite over SOAP web services; network\nconnectivity planning and testing; change approval board; certification testing of partner\nintegrations at Xero; embedded GSM integration in his engineering project. CCNA certified.\n\n**Gaps to probe:** hands-on integration work is strongest in 2015–2021." }, { "slug": "support-engineer", "label": "Support engineer", "headline": "Level-4 support, defect triage, incidents and 100% SLAs.", "order": 6, "summary": "Managed-services support on a critical charging platform with up to ~¾ million live users: assisting\nL2/L3 and the service desk, defect triage, incident mitigation and PIRs, SQL reporting, patch\nverification, automation of repetitive tasks; partner API support at Xero. Customer-first habits\nfrom years of hospitality." }, { "slug": "ict-specialist", "label": "ICT specialist", "headline": "Runs an organisation's whole technology estate — web, servers, email, vendors.", "order": 7, "summary": "Ran School of Thinking's ICT for almost four years: web apps and servers, CMS, email delivery at\nmassive scale, migrations, vendors and on-call. Web and infrastructure roles at Plexus and Ericsson;\nLinux/RHEL, networking (CCNA), cloud (AWS, OpenStack), SQL." }, { "slug": "developer-advocate", "label": "Developer advocate", "headline": "Developer experience, documentation, community and programs — Web2 and Web3.", "order": 8, "summary": "Developer Advocate at Filecoin Foundation (docs, DX, 100+ hackathons, grants, open source); Head of\nDeveloper Relations at Babylon Labs; started DevRel at Linktree; organiser of DevRel Australia;\npodcasts and conference talks across APAC." }, { "slug": "developer-evangelist", "label": "Developer evangelist", "headline": "Grows API ecosystems — partners, certification, content and sales enablement.", "order": 9, "summary": "Developer Evangelist at Xero for three years (partners 500+ → 1,000+), certification testing,\npartner support, SDK/OpenAPI work, videos, blogs and apidays talks; trained speaker (Toastmasters)." }, { "slug": "digital-marketer", "label": "Digital marketer", "headline": "SEO/SEM, AdWords, analytics, EDM, e-commerce and bilingual content.", "order": 10, "summary": "Digital Marketing Consultant at Seagull Gifts (SEO/SEM, AdWords, Magento, EDMs), Web Developer &\nDigital Marketer at Plexus, bilingual content and Weibo/Facebook marketing at Spytorch, email\nmarketing at School of Thinking scale; later developer marketing, talks and content at Xero,\nLinktree and Filecoin. Content strategy certificate (Lynda.com).\n\n**Gaps to probe:** dedicated marketing roles were 2012–2014; recent marketing is developer marketing." }, { "slug": "hospitality", "label": "Hospitality", "headline": "Barista, café manager, fine-dining waiter and bartender — service under pressure.", "order": 11, "summary": "Manager/barista at Theobroma Chocolate Lounge (ran the café with the owner and built the team),\nfine dining at Tanglong, bartending at Chapelli's, barista apprenticeship at Deep Fish Café and\nwaiting at Dendy Deli (2009–2011). RSA and Safe Food Handling certified; serves Mandarin-speaking\nguests natively." } ], "entries": [ { "slug": "jenksguo-xyz", "kind": "project", "title": "jenksguo.xyz — an agent-friendly résumé", "org": "Personal", "orgUrl": "https://jenksguo.xyz", "location": null, "start": "2026-10", "end": "present", "period": null, "approx": false, "tags": [ "ai", "it" ], "lenses": [ "head-of-ai", "developer-advocate" ], "skills": [ "Next.js", "Cloudflare Workers", "OpenRouter", "Tool-calling agents", "llms.txt", "i18n" ], "metrics": [ "Ask Jenks assistant with retrieval tools and distilled skills", "Seven languages; llms.txt, JSON Resume, OpenAPI for agents" ], "summary": "This site — a résumé built for humans and AI agents, with a tool-using assistant, voice, seven languages and machine-readable files.", "featured": false, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## What it is\n\nA personal site where employers can read the full story, filter experience by industry and role,\nand ask an AI assistant grounded in a structured corpus. Agents get llms.txt, a JSON Resume and an\nOpenAPI-described chat API." }, { "slug": "hall-for-murrumbeena-platform", "kind": "project", "title": "A Hall for Murrumbeena — AI- and agent-friendly campaign platform", "org": "Murrumbeena Primary School community", "orgUrl": "https://hallformurrumbeena.win", "location": null, "start": "2026-08", "end": "present", "period": "2026", "approx": true, "tags": [ "community", "ai", "it" ], "lenses": [ "head-of-ai", "ai-transformation-consultant", "solution-architect" ], "skills": [ "Cloudflare Workers", "D1", "R2", "AI chat & voice", "MCP", "Knowledge base", "Civic tech", "Advocacy" ], "metrics": [ "Public campaign site with petition, support letters, endorsements and pledges", "AI chat assistant with voice and an MCP interface for AI agents" ], "summary": "Built the community campaign platform for a new school hall — petition and support flows, a voice-enabled AI assistant and an MCP interface so AI agents can help too.", "featured": true, "timeline": false, "proof": [ { "type": "site", "title": "hallformurrumbeena.win", "url": "https://hallformurrumbeena.win" } ], "image": null, "imageAlt": null, "media": null, "body": "## The problem\n\nA parent-led campaign needed to win about $12–14M of state funding for a multipurpose school hall\nand community hub — with volunteers, little money and a short political window.\n\n## What Jenks built\n\nA full Cloudflare stack (Workers, D1, R2, Email Routing, Access): petition mirror, wall of support,\ncommunity ideas, organisational endorsements with letter uploads, pledges, news and an admin\nconsole — plus an AI chat assistant with voice grounded in a campaign knowledge base, and an MCP\nendpoint and CLI so AI agents can read and act on the campaign.\n\n## Why it matters\n\nCivic technology built on the same patterns Jenks uses at work: knowledge base, agent interface,\nhuman approval for actions. It shows initiative — nobody asked him to build it." }, { "slug": "babylon-ai-lead", "kind": "experience", "title": "AI Lead", "org": "Babylon Labs", "orgUrl": "https://babylonlabs.io", "location": "Melbourne (remote; company HQ New York)", "start": "2026-03", "end": "present", "period": null, "approx": false, "tags": [ "ai", "it", "consulting", "web3" ], "lenses": [ "head-of-ai", "ai-transformation-consultant", "engineering-manager", "solution-architect" ], "skills": [ "AI strategy", "Agent architecture", "Knowledge bases & retrieval", "Human-in-the-loop design", "Agent-to-agent communication", "AI governance", "AI economics", "Model routing", "Change management" ], "metrics": [ "Company-wide AI transformation across engineering and non-engineering teams", "Owns AI architecture, infrastructure, governance and AI Ops spend" ], "summary": "Leads company-wide AI transformation at Babylon Labs — knowledge systems, tiered agentic workflows, human-in-the-loop automation and the governance and economics of AI infrastructure.", "featured": true, "timeline": true, "proof": [], "image": "/img/jenks/panel-speaking.webp", "imageAlt": "Jenks speaking on a conference panel", "media": null, "body": "## Overview\n\nBabylon Labs builds Bitcoin infrastructure: Bitcoin staking and Babylon Trustless Bitcoin Vaults\n(TBV). By 2026 most staff were already using AI tools on their own. Jenks's mandate as AI Lead is\nto turn that individual usage into an organisational capability — safely, measurably and across\nboth engineering and non-engineering teams.\n\n## What Jenks does\n\n- Builds a company-wide AI knowledge base so that assistants and agents work from real company\n context instead of guesses.\n- Designs and rolls out tiered agentic systems: low-risk tasks run autonomously, higher-risk work\n passes human-in-the-loop checkpoints.\n- Develops agent-to-agent communication between internal systems.\n- Owns AI architecture, infrastructure and governance — balancing model capability, security,\n reliability and spend — and manages AI infrastructure and AI Ops budgets.\n- Runs AI-powered innovation projects and treats AI economics explicitly: for example, when a\n large per-developer AI budget (on the order of $20k a year) pays back, and how to allocate spend\n between teams and models.\n\n## Achievements\n\n- Moved AI from scattered experimentation to a governed company program spanning engineering and\n non-engineering functions.\n- Put security, credential handling and auditability into the architecture from the start rather\n than as a later policy layer.\n\n## Why it matters to employers\n\nThis is the work a Head of AI or AI transformation lead is hired to do: strategy, architecture,\ngovernance, adoption and budget — not just a chatbot. Jenks combines it with a decade of platform\nand ecosystem experience, so he designs AI as infrastructure that other teams can build on. For a\ncompany with \"300 people using ChatGPT and no strategy\", this role is the closest evidence of what\nhe would do in the first six months." }, { "slug": "babylon-ai-knowledge-system", "kind": "project", "title": "Company AI knowledge base & tiered agent system", "org": "Babylon Labs", "orgUrl": null, "location": null, "start": "2026-03", "end": "present", "period": null, "approx": false, "tags": [ "ai", "it" ], "lenses": [ "head-of-ai", "ai-transformation-consultant", "solution-architect" ], "skills": [ "Retrieval", "Knowledge management", "Agent orchestration", "Human-in-the-loop", "Agent-to-agent", "AI governance" ], "metrics": [ "Company-wide knowledge base feeding AI assistants and agents", "Tiered autonomy with human-in-the-loop checkpoints" ], "summary": "A company-wide AI knowledge base and tiered agent system with human-in-the-loop checkpoints and agent-to-agent communication.", "featured": true, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## The problem\n\nStaff used AI tools individually, without company context, consistent safety or cost control.\n\n## What Jenks is building\n\n- A company knowledge base that AI assistants and agents can retrieve from.\n- Tiered agents: autonomous for low-risk tasks, human approval for higher-risk actions.\n- Agent-to-agent communication between internal systems.\n- Shared governance: model routing, credentials, audit and spend controls.\n\n## Why it matters\n\nThis is the reference architecture Jenks brings to other organisations: knowledge first, then\nagents, then governance and economics." }, { "slug": "babylon-head-of-devrel", "kind": "experience", "title": "Head of Developer Relations", "org": "Babylon Labs", "orgUrl": "https://babylonlabs.io", "location": "Melbourne (remote; company HQ New York)", "start": "2024-08", "end": "present", "period": null, "approx": false, "tags": [ "devrel", "web3", "business", "it" ], "lenses": [ "developer-advocate", "developer-evangelist", "engineering-manager", "head-of-ai" ], "skills": [ "DevRel strategy", "Developer experience", "Partner engineering", "Grant programs", "Technical writing", "Team building", "Bitcoin", "Proof-of-Stake security", "DeFi" ], "metrics": [ "Built the DevRel function for Bitcoin staking and Babylon Trustless Bitcoin Vaults (TBV)", "Co-authored the TBV protocol white paper" ], "summary": "Built Babylon's developer ecosystem strategy — turning complex Bitcoin infrastructure into usable tooling, integrations and partner, developer and grant programs across DeFi.", "featured": true, "timeline": true, "proof": [ { "type": "paper", "title": "Babylon Trustless Bitcoin Vaults (TBV) protocol white paper — co-author" } ], "image": "/img/jenks/babylon-stage.webp", "imageAlt": "Jenks presenting on stage in a Babylon T-shirt", "media": null, "body": "## Overview\n\nJenks joined Babylon Labs in August 2024 to lead developer relations for Bitcoin layer-two\ntechnology — Bitcoin staking, which lends Bitcoin's economic security to Proof-of-Stake chains, and\nlater Babylon Trustless Bitcoin Vaults (TBV). His stated goal when joining: \"create a top team for\ncrypto DevRel and empower them to do the best work of their lives\", and give core blockchain\ndevelopers and crypto-native projects an excellent integration experience.\n\n## What Jenks does\n\n- Owns developer ecosystem strategy: turning deep cryptographic infrastructure into tooling,\n documentation, integrations and starter paths that developers can actually use.\n- Leads partner, developer and grant programs across DeFi; grows adoption through enablement,\n partnerships and developer events.\n- Recruits and leads the DevRel team (community engineers, developer advocates, technical writers,\n partner engineers).\n- Dives into consensus research and Bitcoin script design deeply enough to explain it — he\n co-authored the TBV protocol white paper.\n\n## Achievements\n\n- Established developer relations at a protocol company from scratch.\n- Co-authored the TBV white paper; TBV enables Bitcoin to be used in DeFi (for example as lending\n collateral) without custodial trust assumptions.\n\n## Why it matters to employers\n\nProtocol DevRel is one of the hardest translation jobs in tech: the audience is expert, the\ntechnology is new, and trust matters. Leading it shows technical depth, writing ability and the\nability to build a team and a program — the same muscles needed to roll out AI across a company." }, { "slug": "murrumbeena-school-council", "kind": "community", "title": "President, School Council (previously Treasurer)", "org": "Murrumbeena Primary School", "orgUrl": null, "location": "Murrumbeena, Melbourne", "start": "2024-01", "end": "present", "period": "Treasurer (2 years) → President (now)", "approx": true, "tags": [ "community", "business", "consulting" ], "lenses": [ "ai-transformation-consultant", "engineering-manager" ], "skills": [ "Board governance", "Financial oversight", "Budgeting", "Stakeholder management", "Advocacy", "Strategic planning", "Public sector engagement" ], "metrics": [ "Elected President of the School Council after two years as Treasurer", "Leads the community campaign for a new multipurpose school hall" ], "summary": "President of the Murrumbeena Primary School Council after two years as its Treasurer — school governance, finances and the community campaign for a new hall.", "featured": true, "timeline": true, "proof": [ { "type": "site", "title": "A Hall for Murrumbeena — campaign site", "url": "https://hallformurrumbeena.win" } ], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nVictorian government school councils are the governing boards of their schools: they set\nstrategic direction, approve budgets and policies, and represent the school community. Jenks served\ntwo years as Treasurer of the Murrumbeena Primary School Council and is now its President.\n\n## What Jenks does\n\n- Chairs the council and works with the principal on strategy, policy and community engagement.\n- As Treasurer, oversaw the school council's finances, budget and financial reporting.\n- Leads the parent and community campaign to win state funding for a competition-grade\n multipurpose hall and community hub — research, costing, letters, petitions, stakeholder\n meetings and an AI- and agent-friendly campaign platform he built (see Projects).\n\n## Why it matters to employers\n\nThis is real boardroom experience: governance, fiduciary oversight, chairing meetings and leading\nvolunteers toward a public-funding outcome. It complements Jenks's corporate roles with evidence of\nboard-level judgement and community leadership." }, { "slug": "devrel-australia-meetup", "kind": "community", "title": "Organiser", "org": "DevRel Australia Meetup Group", "orgUrl": "https://www.meetup.com/DevRel-Australia-Meetup-Group/", "location": "Australia", "start": "2019-01", "end": "present", "period": "Ongoing", "approx": true, "tags": [ "community", "devrel" ], "lenses": [ "developer-advocate", "developer-evangelist" ], "skills": [ "Community building", "Event organising", "Speaker curation", "Industry networking" ], "metrics": [ "Organises the meetup for the developer relations profession in Australia" ], "summary": "Organiser of DevRel Australia — the meetup group for Australia's developer relations profession.", "featured": false, "timeline": true, "proof": [ { "type": "article", "title": "How to start a technical community (Medium)", "url": "https://jenksguo.medium.com/how-to-start-a-technical-community-a75d23acb67c" } ], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nDevRel Australia is a meetup group for people who work in developer relations — advocates,\nevangelists, community managers, technical writers and DevRel leaders.\n\n## What Jenks does\n\n- Organises meetups and talks, and connects practitioners across companies.\n- Shares practice openly, including his guide \"How to start a technical community\".\n\n## Why it matters to employers\n\nCommunity organising is DevRel's core skill, done here for the profession itself. It also gives\nJenks a wide Australian network of developer-facing leaders." }, { "slug": "virginia-park-childcare", "kind": "community", "title": "Treasurer & Vice President, Parents Committee", "org": "Virginia Park Childcare Association", "orgUrl": null, "location": "Melbourne", "start": "2019-01", "end": "2024-12", "period": "2019 — 2024 (5 years)", "approx": false, "tags": [ "community", "business" ], "lenses": [ "engineering-manager", "ai-transformation-consultant" ], "skills": [ "Not-for-profit governance", "Treasury", "Budgeting", "Committee leadership", "Parent engagement" ], "metrics": [ "Five years on the committee as Treasurer and Vice President" ], "summary": "Five years as Treasurer and Vice President of a parent-run, not-for-profit childcare association — finances, governance and committee leadership.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nVirginia Park Childcare Association is a not-for-profit childcare service governed by a parents\ncommittee. Jenks served on the committee for about five years as Treasurer and as Vice President.\n\n## What Jenks did\n\n- Managed the association's treasury: budgets, financial reports and oversight for the committee.\n- As Vice President, supported the president and led committee work with families and staff.\n\n## Why it matters to employers\n\nFive years of continuous not-for-profit board service shows reliability and financial stewardship\n— the kind of trust organisations give only to people who deliver." }, { "slug": "filecoin-developer-advocate", "kind": "experience", "title": "Developer Advocate", "org": "Filecoin Foundation & Protocol Labs", "orgUrl": "https://fil.org", "location": "Melbourne / APAC", "start": "2022-03", "end": "2024-08", "period": null, "approx": false, "tags": [ "devrel", "web3", "consulting", "community" ], "lenses": [ "developer-advocate", "developer-evangelist", "ai-transformation-consultant" ], "skills": [ "Developer experience", "Documentation", "Hackathons", "Accelerators", "Grant evaluation", "Open-source community", "Public speaking", "IPFS", "Decentralised storage", "DePIN" ], "metrics": [ "Supported 100+ hackathons and 12+ accelerator programs", "Helped allocate $1M+ in prizes; reviewed funding requests up to $200K" ], "summary": "Led APAC developer and infrastructure engagement for the world's largest decentralised storage network — 100+ hackathons, 12+ accelerators, $1M+ in prizes and grant reviews up to $200K.", "featured": true, "timeline": true, "proof": [ { "type": "talk", "title": "DWeb Decoded podcast — Developer Advocacy in the Filecoin Ecosystem", "url": "https://www.youtube.com/watch?v=C8NFJqlXu3E" }, { "type": "article", "title": "Filecoin Foundation — Insights from DWeb Decoded", "url": "https://fil.org/blog/insights-from-dweb-decoded-jenks-guo-on-decentralization-and-developer-relations" }, { "type": "talk", "title": "DWeb Decoded — Live from FIL Hong Kong", "url": "https://www.youtube.com/watch?v=AJgcuLoWXdQ" }, { "type": "talk", "title": "Podcast — Glue Web3 Communities Together", "url": "https://podcasts.apple.com/us/podcast/13-glue-web3-communities-together-with-jenks-guo/id1626408608?i=1000588475226" }, { "type": "talk", "title": "IPFS & Filecoin 101 — HackFS 2023", "url": "https://www.youtube.com/watch?v=c0DOdmW9s7A" }, { "type": "talk", "title": "Filecoin Storage Provider Overview — HackFS 2023", "url": "https://www.youtube.com/live/1tQ5EOSUiKE" }, { "type": "video", "title": "FIL-Singapore interview", "url": "https://www.youtube.com/watch?v=Lgmr1K2AY5I" }, { "type": "talk", "title": "Filecoin opportunities for storage providers (Mandarin) — DSPA-Asia", "url": "https://www.youtube.com/watch?v=sKVHkXrTvHQ" } ], "image": "/img/jenks/panel-conversation.webp", "imageAlt": "Jenks speaking on a conference panel", "media": null, "body": "## Overview\n\nFilecoin is the largest decentralised storage network. For two and a half years Jenks was one of\nthe Foundation's developer advocates, working across Filecoin Foundation, Protocol Labs and the\nwider network with a focus on APAC.\n\n## What Jenks did\n\n- Owned developer documentation and developer experience for parts of the stack.\n- Spoke and presented at developer conferences and hackathons across APAC (including FIL Hong Kong).\n- Worked with storage providers to develop ecosystem tools, and managed open-source community work.\n- Ran the \"builders funnel\": hackathons and grants for early teams, with accelerators, startups and\n VCs for more established projects.\n- Evaluated technical teams and grant applications, helping allocate prize and grant funding.\n- Evangelised Web3, decentralisation and DePIN (decentralised physical infrastructure).\n\n## Achievements\n\n- Supported 100+ hackathons and 12+ accelerator programs.\n- Helped allocate $1M+ in prizes and reviewed funding requests of up to $200K.\n- Became a recognisable voice for the ecosystem in APAC through podcasts and conference stages.\n\n## Why it matters to employers\n\nGrant and hackathon evaluation is applied technical due diligence: judging teams, architecture and\nviability quickly and fairly. Combined with ecosystem-scale community work, it shows Jenks can run\nprograms with real money attached and make defensible decisions — useful for innovation programs,\nventure-style AI pilots and partner ecosystems." }, { "slug": "filecoin-builders-funnel", "kind": "project", "title": "APAC builders funnel — hackathons, accelerators & grants", "org": "Filecoin Foundation", "orgUrl": null, "location": null, "start": "2022-03", "end": "2024-08", "period": null, "approx": false, "tags": [ "web3", "devrel", "community" ], "lenses": [ "developer-advocate", "ai-transformation-consultant" ], "skills": [ "Program design", "Grant evaluation", "Hackathon judging", "Accelerator partnerships" ], "metrics": [ "100+ hackathons, 12+ accelerators", "$1M+ prizes allocated; grants up to $200K reviewed" ], "summary": "Ran the APAC side of Filecoin's builders funnel — from hackathons and grants to accelerators and VC introductions.", "featured": false, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## What it is\n\nA funnel that takes developers from first idea to funded project: hackathons and grants (\"public\nfunds for public goods\") at the top, then accelerators, startups and VCs for established teams.\n\n## Jenks's part\n\nSupported 100+ hackathons and 12+ accelerator programs, judged and mentored teams, evaluated grant\napplications, helped allocate $1M+ in prizes and reviewed funding requests of up to $200K." }, { "slug": "vic-digital-jobs-mentor", "kind": "community", "title": "Technical Mentor", "org": "Victorian Government Digital Jobs Program", "orgUrl": null, "location": "Victoria, Australia", "start": "2023-01", "end": "2023-12", "period": "2023", "approx": false, "tags": [ "community", "it" ], "lenses": [ "engineering-manager", "developer-advocate" ], "skills": [ "Mentoring", "Career coaching", "Digital skills" ], "metrics": [ "Mentored a participant in the state's mid-career digital reskilling program" ], "summary": "Technical mentor in the Victorian Government's Digital Jobs Program, helping mid-career Victorians move into digital roles.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nThe Digital Jobs Program reskills mid-career Victorians into digital jobs, supported by hundreds of\ntechnical mentors. Jenks was one of them and was featured by the program.\n\n## Why it matters to employers\n\nMentoring is a habit for Jenks: six Ericsson graduates, DevRel team members, and program\nparticipants. Good leaders grow people." }, { "slug": "linktree-partner-solutions-lead", "kind": "experience", "title": "Partner Solutions Lead", "org": "Linktree", "orgUrl": "https://linktr.ee", "location": "Melbourne", "start": "2021-05", "end": "2022-03", "period": null, "approx": false, "tags": [ "devrel", "it", "business", "consulting" ], "lenses": [ "engineering-manager", "solution-architect", "developer-advocate", "ai-transformation-consultant" ], "skills": [ "Platform strategy", "API product", "SDKs", "Developer portal", "Ecosystem engineering", "Vendor management", "Partnerships", "Team building" ], "metrics": [ "Built 3 APIs, SDKs, a Developer Portal and App Store integrations", "Managed 30+ contractors across two product pods and five agencies (incl. Thoughtworks)" ], "summary": "Turned Linktree from a product into a platform — 3 APIs, SDKs, a developer portal and app-store integrations, delivered with 30+ contractors from five agencies including Thoughtworks.", "featured": true, "timeline": true, "proof": [ { "type": "talk", "title": "apidays LIVE Hong Kong 2021 — How to start a tech community", "url": "https://www.slideshare.net/slideshow/apidays-live-hong-kong-2021-how-to-start-a-tech-community-by-jenks-guo-linktree/250240242" } ], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nLinktree — then the world's largest creator platform with about 24 million users — had roughly 200\ncompanies wanting to integrate with it: video, restaurant menus, payments, e-commerce. No product\nteam could build and maintain 200 bespoke integrations, so the company needed an ecosystem\nstrategy. Jenks was hired to build it.\n\n## What Jenks did\n\n- Owned the company's ecosystem and platform business strategy and its execution.\n- Led an ecosystem engineering team and product managers to deliver platform and developer\n products against a tight deadline.\n- Onboarded and managed five outsourced companies with 30+ contractors across two product pods,\n including Thoughtworks.\n- Worked with the partnerships team to design technical solutions for partners.\n- Started Linktree's developer relations team and developer community.\n\n## Achievements\n\n- Shipped 3 APIs, SDKs, a Developer Portal and App Store integrations.\n- Created the foundations of a partner platform instead of 200 one-off features.\n\n## Why it matters to employers\n\nThis is engineering-management and platform-product leadership under time pressure: strategy,\narchitecture, vendor orchestration and launch. It is directly relevant to engineering manager,\nplatform lead and solution architect roles — and to AI transformation, where the same \"platform,\nnot one-offs\" principle applies to agents and tools." }, { "slug": "linktree-developer-platform", "kind": "project", "title": "Linktree developer platform — APIs, SDKs, portal & app store", "org": "Linktree", "orgUrl": null, "location": null, "start": "2021-05", "end": "2022-03", "period": null, "approx": false, "tags": [ "it", "devrel", "business" ], "lenses": [ "engineering-manager", "solution-architect", "developer-advocate" ], "skills": [ "API design", "SDKs", "Developer portal", "App store integrations", "Vendor orchestration" ], "metrics": [ "3 APIs, SDKs, a developer portal and app-store integrations", "30+ contractors from 5 agencies, including Thoughtworks" ], "summary": "Turned ~200 integration requests into one platform — 3 APIs, SDKs, a developer portal and app-store integrations for a 24-million-user creator platform.", "featured": true, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## The problem\n\nAbout 200 companies wanted to integrate with Linktree. Building 200 bespoke features was impossible\nto maintain.\n\n## What Jenks built\n\nAn ecosystem strategy and a platform: three APIs, SDKs, a developer portal and app-store\nintegrations, delivered by an ecosystem engineering team, product managers and 30+ contractors\nfrom five agencies including Thoughtworks — plus a new DevRel team and developer community.\n\n## Why it matters\n\n\"Platform, not one-offs\" is the lesson Jenks now applies to AI: a shared knowledge base and\ntooling layer instead of hundreds of disconnected chatbots." }, { "slug": "tooronga-toastmasters", "kind": "community", "title": "Treasurer, Executive Committee", "org": "Tooronga Toastmasters Club Inc.", "orgUrl": null, "location": "Melbourne", "start": "2019-01", "end": "2021-12", "period": "2019 — 2021", "approx": false, "tags": [ "community", "business" ], "lenses": [ "developer-evangelist", "developer-advocate" ], "skills": [ "Public speaking", "Club treasury", "Executive committee", "Club chartering", "Facilitation" ], "metrics": [ "Helped the club achieve its charter during COVID" ], "summary": "Treasurer on the executive committee of Tooronga Toastmasters, helping the new club achieve its charter through the COVID years.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nToastmasters International clubs help members build public speaking and leadership skills. Jenks\nwas Treasurer on the executive committee of Tooronga Toastmasters Club Inc.\n\n## What Jenks did\n\n- Managed the club's finances as Treasurer.\n- Helped the club through the chartering process during COVID, when meetings moved online.\n- Practised and coached prepared and impromptu speaking.\n\n## Why it matters to employers\n\nJenks's comfort on conference stages was trained deliberately. Helping a club charter in a\npandemic is a small but real example of starting an organisation from zero." }, { "slug": "xero-developer-evangelist", "kind": "experience", "title": "Developer Evangelist", "org": "Xero", "orgUrl": "https://developer.xero.com", "location": "Melbourne", "start": "2018-07", "end": "2021-05", "period": null, "approx": false, "tags": [ "devrel", "it", "business", "marketing" ], "lenses": [ "developer-evangelist", "developer-advocate", "solution-architect", "support-engineer" ], "skills": [ "API evangelism", "Partner integration support", "Certification testing", "OpenAPI & SDKs", "Technical content", "Public speaking", "Sales enablement", "Partner management" ], "metrics": [ "Helped grow ecosystem partners from 500+ to 1,000+ in three years", "Ran partner integration certification testing and reviews" ], "summary": "Helped grow Xero's app ecosystem from 500+ to 1,000+ partners in three years — partner technical support, certification, SDK and API content, and sales enablement.", "featured": true, "timeline": true, "proof": [ { "type": "talk", "title": "apidays LIVE Jakarta — 5 ways to make your integration more resilient", "url": "https://www.slideshare.net/slideshow/apidays-live-jakarta-e5-ways-to-make-your-integration-more-resilient-jenks-guo-xero/245357704" }, { "type": "talk", "title": "apidays LIVE Jakarta — Machine-learning-powered API governance", "url": "https://www.slideshare.net/slideshow/apidays-live-jakarta-machine-learning-powered-api-governance-by-jenks-guo/239076531" }, { "type": "article", "title": "Humans of Xero — How to become a grandmaster of your own career", "url": "https://medium.com/humans-of-xero/how-to-become-a-grandmaster-of-your-own-career-a97f2a3510fa" }, { "type": "article", "title": "Humans of Xero — Stop working as if you have 1000 years left", "url": "https://medium.com/humans-of-xero/stop-working-as-if-you-have-1000-years-left-a8f9d96bdf98" }, { "type": "talk", "title": "apidays LIVE Hong Kong 2020 — Building an API client SDK", "url": "https://www.youtube.com/watch?v=LJjxNEMURmI" }, { "type": "video", "title": "Getting started with the Xero API .NET SDK — part 1", "url": "https://www.youtube.com/watch?v=UO-TIHhWjX4" }, { "type": "article", "title": "Xero developer blog — API resilience; CRM integration tutorial" } ], "image": "/img/jenks/xero-talk.webp", "imageAlt": "Jenks giving a technical talk while at Xero", "media": null, "body": "## Overview\n\nXero's app marketplace depends on thousands of developers integrating with its accounting APIs.\nJenks joined as a Developer Evangelist to grow and support that partner ecosystem.\n\n## What Jenks did\n\n- Handled new prospective developer partner enquiries and technical evaluations.\n- Provided technical support to partners integrating with the Xero developer API.\n- Ran new-partner integration certification testing and reviews.\n- Managed relationships with an assigned portfolio of developer partners.\n- Communicated with the developer community: forums, tweets, blog posts, videos and talks.\n- Worked with sales, business development and customer support so they knew the partner ecosystem;\n helped Strategic Partner Account Managers identify, validate and win deals with an app-partner\n component; supported partner marketing for certification.\n- Worked on SDKs, OpenAPI specifications and code generation for client libraries.\n\n## Achievements\n\n- Ecosystem partners grew from 500+ to 1,000+ over three years.\n- Spoke at apidays (Jakarta) on integration resilience and on machine-learning-powered API\n governance — anomaly detection and clustering of partner API usage.\n- Earned Xero Evangelist, Advisory, Migration and Payroll certificates.\n\n## Why it matters to employers\n\nDeveloper evangelism at a listed SaaS company blends engineering, support, marketing and sales.\nIt proves Jenks can make an API platform commercially successful — and the API-governance work was\nan early example of applying machine learning to a platform problem." }, { "slug": "api-governance-ml", "kind": "project", "title": "Machine-learning-powered API governance (apidays talk)", "org": "Xero", "orgUrl": null, "location": null, "start": "2020-10", "end": "2020-10", "period": "2020", "approx": true, "tags": [ "ai", "it", "devrel" ], "lenses": [ "head-of-ai", "solution-architect", "developer-evangelist" ], "skills": [ "Anomaly detection", "Clustering", "API analytics", "Platform governance" ], "metrics": [ "Presented at apidays LIVE Jakarta" ], "summary": "Applied anomaly detection and clustering to partner API usage to catch governance problems early — presented at apidays LIVE Jakarta.", "featured": false, "timeline": false, "proof": [ { "type": "talk", "title": "Slides — Machine Learning powered API governance", "url": "https://www.slideshare.net/slideshow/apidays-live-jakarta-machine-learning-powered-api-governance-by-jenks-guo/239076531" } ], "image": null, "imageAlt": null, "media": null, "body": "## The idea\n\nAs platforms grow, partners quietly change how they use APIs — which can cause incidents, security\nissues and broken expectations. Self-reporting does not scale.\n\n## The approach\n\nTreat API usage as data: anomaly detection and clustering analysis on partner API traffic to spot\nunexpected use cases early, so governance teams can act before an incident.\n\n## Why it matters\n\nAn early example (2020) of Jenks applying machine learning to an operational platform problem —\nyears before the current AI wave." }, { "slug": "ericsson-integration-engineer", "kind": "experience", "title": "Integration Engineer / Service Delivery Manager", "org": "Ericsson Australia", "orgUrl": "https://www.ericsson.com/en/about-us/company-facts/ericsson-worldwide/australia", "location": "Melbourne (on client site 2+ days a week)", "start": "2015-08", "end": "2018-07", "period": null, "approx": false, "tags": [ "it", "consulting", "business" ], "lenses": [ "system-integrator", "solution-architect", "support-engineer", "ict-specialist", "engineering-manager" ], "skills": [ "Telecom BSS", "Charging & billing", "SOAP web services", "API integration", "Test automation", "Change & risk management", "Incident management", "SQL / Oracle", "RHEL", "Offshore delivery", "Presales" ], "metrics": [ "Individually responsible for a $10M+ charging & billing service with ~0.5M active users (later ~0.75M) across 12 enterprise customers", "Coordinated ~30 offshore engineers and testers daily", "Built remote test automation that saved tens of thousands of dollars a year", "Met 100% of onboarding SLAs" ], "summary": "Ran integration and service delivery for a top-tier Australian carrier's wholesale MVNO billing platform — $10M+ solution, ~half a million active users, 12 enterprise customers, 30 offshore engineers, 100% SLAs.", "featured": true, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nJenks's client was one of Australia's top-tier mobile carriers, running a wholesale mobile (MVNO)\nbusiness on Ericsson's Charging and Billing in One (CBiO) business support system. As API\nintegration specialist and service delivery manager — titles on different CVs include Experienced\nIntegration Engineer, Integration Support Specialist and Billing Solution Engineer — he was\nindividually responsible for service delivery on the $10M+ charging and billing solution.\n\n## What Jenks did\n\n- Onboarded MVNO resellers and integrated their CRMs with the carrier's BSS product suite.\n- Designed, integrated and supported end-to-end SOAP web services (Tomcat) between MVNOs and\n billing systems.\n- Planned, tested and troubleshot network connectivity and infrastructure changes.\n- Sat on the change approval board, performing risk analysis; handled deployment and change management.\n- Reviewed and approved test cases; triaged production defects and drove them to closure; ran\n incident mitigation and post-incident reviews (PIR) — acting as \"level 4\" support.\n- Produced customer reports with SQL on Oracle; worked on RHEL virtualised infrastructure.\n- Directed a team of about 30 offshore engineers and testers to deliver \"first time right\".\n- Answered queries from many departments of the enterprise customers, on site 2+ days a week.\n- Gave the product team requirements and verified their patches.\n- Drove innovation at ANZ level: organised a company-level hackathon, mentored six graduates and\n led an IoT research engagement with RMIT University.\n\n## Achievements\n\n- 100% of onboarding SLAs met; exceeded customer expectations with a 100% offshore delivery model.\n- Led and built a remote, automated mobile testing platform (SIGOS) that saved tens of thousands of\n dollars a year and raised quality and confidence in the customer's product.\n- Developed value-adding services beyond the existing managed-services contract (account growth).\n- Earned Ericsson Certified Level 4 Engineer status.\n\n## Why it matters to employers\n\nThis is enterprise systems integration at telecom scale: mission-critical billing, strict SLAs,\nchange control, incident management and a large offshore team. It is the foundation for system\nintegrator, solution architect, support engineer and service delivery roles — and the reason Jenks\ntreats AI systems with the same discipline (governance, testing, change control)." }, { "slug": "ericsson-remote-test-automation", "kind": "project", "title": "Remote automated mobile testing platform", "org": "Ericsson Australia", "orgUrl": null, "location": null, "start": "2015-08", "end": "2018-07", "period": "2015 — 2018", "approx": false, "tags": [ "it" ], "lenses": [ "system-integrator", "support-engineer", "solution-architect" ], "skills": [ "Test automation", "SIGOS", "Remote device testing", "Telecom BSS", "Quality engineering" ], "metrics": [ "Saved tens of thousands of dollars a year", "Higher quality and confidence in the carrier's market product" ], "summary": "Led and built remote, automated mobile testing (SIGOS) for a telecom billing platform — saving tens of thousands of dollars a year and raising release confidence.", "featured": false, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## The problem\n\nEvery change to a carrier's charging and billing platform had to be proven on real mobile phones,\nwhich was slow, manual and expensive.\n\n## What Jenks built\n\nJenks led and developed a remote, automated testing platform and service: automated test runs via\nSIGOS and maintained, upgraded remote mobile-phone testing resources, with unit and robotic test\nautomation around the integration layer.\n\n## Results\n\nSavings of tens of thousands of dollars a year, higher quality and more confidence in the\ncustomer's product — sold as a value-adding service beyond the existing managed-services contract." }, { "slug": "ericsson-innovation-program", "kind": "project", "title": "Innovation at Ericsson — hackathon, RMIT IoT research & graduate mentoring", "org": "Ericsson Australia", "orgUrl": null, "location": null, "start": "2015-02", "end": "2018-07", "period": "2015 — 2018", "approx": false, "tags": [ "it", "community", "engineering" ], "lenses": [ "engineering-manager", "developer-advocate" ], "skills": [ "Hackathon organising", "Research partnerships", "IoT", "Mentoring", "Innovation management" ], "metrics": [ "Organised a company-level hackathon", "Led an IoT research engagement with RMIT University", "Mentored 6 graduates" ], "summary": "Drove ANZ-level innovation at Ericsson — organised a company hackathon, led an IoT research engagement with RMIT University and mentored six graduates.", "featured": false, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## What Jenks did\n\n- Organised a company-level hackathon and drove ANZ-level innovation processes and activities.\n- Led Ericsson's engagement in an IoT research project with RMIT University.\n- Mentored six graduates and accelerated their growth.\n- Built an internal BI tool that Ericsson developed into a global tool.\n\n## Why it matters\n\nBefore Jenks had \"developer relations\" in his title, he was already running hackathons, partnering\nwith universities and mentoring — the foundations of his DevRel career." }, { "slug": "ericsson-graduate-engineer", "kind": "experience", "title": "Graduate Engineer — Web Application Developer / UX Practitioner", "org": "Ericsson Australia", "orgUrl": null, "location": "Melbourne", "start": "2015-02", "end": "2015-08", "period": null, "approx": false, "tags": [ "it", "engineering" ], "lenses": [ "ict-specialist", "solution-architect", "support-engineer" ], "skills": [ "JavaScript", "jQuery", "AJAX", "JSON", "JSP", "PHP", "HTML5/CSS3", "SharePoint 2010", "SOAP UI", "Wireshark", "Postman", "UX research", "Service design", "Prototyping" ], "metrics": [ "Rotated through web development and UX design in six months", "Built an internal BI tool that was developed into a global tool" ], "summary": "Ericsson graduate rotation in TV & Media / User Experience & Software Architecture — front-end development, API testing and UX design, including an internal BI tool that went global.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nJenks joined Ericsson's graduate program in February 2015 and rotated through two roles in the\nTV & Media business unit (User Experience & Software Architecture): web application developer,\nthen UX designer.\n\n## What Jenks did\n\n- Front-end development with JavaScript (Ericsson's YMER framework), jQuery, AJAX, JSON, JSP, PHP,\n HTML5 and CSS3; worked with a pair programmer across agile sprints.\n- Back-end testing of RESTful and SOAP services with SOAP UI, Wireshark, curl and Postman;\n network infrastructure testing.\n- Built corporate internal web tools (BI) and SharePoint front ends integrated with enterprise tools.\n- UX research with end users, use-case workshops, service design workshops, UI design for presales,\n high-fidelity mobile app prototypes and mobile app requirement specifications.\n\n## Achievements\n\n- Combined technical and human-centred design skills to generate ideas for a client project and a\n presales engagement.\n- An internal BI tool he developed was turned into a global tool.\n\n## Why it matters to employers\n\nEarly proof that Jenks bridges engineering and users: he can build the thing, test the APIs and run\nthe design workshop. That mix later made him effective in developer experience and presales." }, { "slug": "school-of-thinking-cto", "kind": "experience", "title": "Chief Technology Officer (contracted) / ICT Specialist & Webmaster", "org": "School of Thinking", "orgUrl": "https://schoolofthinking.org", "location": "Melbourne (remote, with contractors in Australia and the USA)", "start": "2011-07", "end": "2015-02", "period": null, "approx": false, "tags": [ "it", "business", "consulting", "marketing" ], "lenses": [ "ict-specialist", "solution-architect", "digital-marketer", "engineering-manager", "ai-transformation-consultant" ], "skills": [ "Technology strategy", "Web apps & infrastructure", "WordPress", "CMS customisation", "Email marketing (Aweber)", "Vendor management", "Cost optimisation", "Incident on-call", "MOOC platforms" ], "metrics": [ "Built the innovation platform that onboarded 6 Australian blue-chip companies", "Managed email course delivery of half a billion lessons", "Two cost audits cut operations cost to one third" ], "summary": "Ran all technology for School of Thinking as contracted CTO while still at university — built the innovation MOOC platform that onboarded six blue-chip companies, delivered half a billion email lessons and cut operating costs to a third.", "featured": true, "timeline": true, "proof": [ { "type": "site", "title": "School of Thinking", "url": "https://schoolofthinking.org" } ], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nSchool of Thinking (SOT) provides executive consulting and online innovation and thinking-skills\nprograms to enterprise customers with 500+ employees. From July 2011 — aged about 21 and still an\nengineering student — Jenks was responsible for the design, implementation and operation of the\norganisation's technology, working with contractors and service providers in Australia and the USA.\nCVs title the role CTO (contracted), ICT Specialist and Webmaster.\n\n## What Jenks did\n\n- Aligned technology with the organisation's strategy and provided technology consultancy.\n- Built, maintained and upgraded schoolofthinking.org and affiliate sites and web apps; installed,\n upgraded and customised the content management system (WordPress).\n- Migrated, maintained and upgraded IT infrastructure and servers.\n- Managed email course delivery and subscriptions through email marketing systems (Aweber).\n- Coordinated third-party web agencies, contractors and service providers in Australia and the USA.\n- Resolved operations tickets and stayed on call for incidents — trusted to work unsupervised and\n on flexible hours.\n\n## Achievements\n\n- Onboarded six Australian blue-chip companies to an innovation platform Jenks developed.\n- Managed the delivery of half a billion email lessons.\n- Ran two cost audits that reduced operating costs to one third.\n- In 2015 School of Thinking awarded Jenks an Honorary Doctorate in Lateral Thinking in\n recognition of his work (an honorary, non-academic award).\n\n## Why it matters to employers\n\nC-level technology accountability very early: strategy, vendors, budget, uptime and enterprise\ncustomers, all at once. It shows Jenks is comfortable owning outcomes end to end — and the email\nand CMS work is genuine marketing-technology experience." }, { "slug": "sot-innovation-platform", "kind": "project", "title": "Innovation learning platform & half a billion email lessons", "org": "School of Thinking", "orgUrl": null, "location": null, "start": "2011-07", "end": "2015-02", "period": null, "approx": false, "tags": [ "it", "marketing", "business" ], "lenses": [ "ict-specialist", "digital-marketer", "solution-architect" ], "skills": [ "WordPress", "MOOC platform", "Email marketing automation", "Infrastructure migration", "Vendor management", "Cost optimisation" ], "metrics": [ "6 Australian blue-chip companies onboarded", "500,000,000 email lessons delivered", "Operations cost cut to one third" ], "summary": "Built and ran School of Thinking's online innovation platform — six blue-chip enterprise customers, half a billion email lessons, operating costs cut to a third.", "featured": true, "timeline": false, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## The problem\n\nSchool of Thinking needed to deliver thinking-skills and innovation programs at scale to enterprise\ncustomers with 500+ employees, plus a very large public email course — on a small budget.\n\n## What Jenks built\n\n- An online innovation (MOOC) platform for enterprise programs on a customised WordPress stack.\n- Large-scale email course delivery through email-marketing systems (Aweber).\n- Migrated and upgraded the infrastructure; coordinated contractors in Australia and the USA.\n- Ran two cost audits.\n\n## Results\n\nSix Australian blue-chip companies onboarded; half a billion lessons delivered; operations cost\nreduced to one third." }, { "slug": "plexus-web-developer-digital-marketer", "kind": "experience", "title": "Web Developer & Digital Marketer", "org": "Plexus Communications", "orgUrl": null, "location": "Melbourne", "start": "2014-07", "end": "2014-11", "period": null, "approx": false, "tags": [ "it", "marketing", "business" ], "lenses": [ "digital-marketer", "ict-specialist" ], "skills": [ "Joomla", "CMS customisation", "E-commerce", "Google Analytics", "Google AdWords", "EDM", "SEO/SEM", "Database management", "Acceptance testing" ], "metrics": [ "Ran the CMS, e-commerce store, order and dispatch systems and digital marketing" ], "summary": "Web development and digital marketing for a communications business — Joomla CMS, e-commerce, order and dispatch systems, analytics, AdWords, EDMs and SEO.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nA combined web-development and marketing role for a communications company.\n\n## What Jenks did\n\n- Customised and developed the Joomla CMS and managed web infrastructure; maintained, updated and\n upgraded the site.\n- Managed the e-commerce store, inventory control and the order and service dispatch system.\n- Ran Google Analytics, Google AdWords, email marketing (EDM), SEO and SEM.\n- Managed databases; advised on a new IT solution strategy and ran acceptance testing.\n\n## Why it matters to employers\n\nSmall-business generalist work: owning the full stack from server to campaign. It is why Jenks can\ntalk to marketing teams in their language and understand what a website has to do commercially." }, { "slug": "wel-sms-sales-consultant", "kind": "experience", "title": "SMS Product Sales Consultant", "org": "Wel Corporation", "orgUrl": null, "location": "Melbourne", "start": "2014-07", "end": "2014-11", "period": null, "approx": false, "tags": [ "business", "it", "consulting" ], "lenses": [ "solution-architect", "ai-transformation-consultant" ], "skills": [ "B2B sales", "Lead generation", "Integration advice", "Customer onboarding", "Channel partners" ], "metrics": [ "Developed leads for an SMS platform and onboarded customers with integration advice" ], "summary": "Sold an SMS messaging platform — generating leads, advising customers on integration, onboarding them and managing partner channels.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nA short technical-sales role in 2014 selling an SMS platform to businesses.\n\n## What Jenks did\n\n- Developed leads and opportunities for the SMS platform.\n- Advised customers on integration and onboarded them.\n- Managed partner channels.\n\n## Why it matters to employers\n\nTechnical sales taught Jenks to connect a product's API to a customer's business case — the\nsame skill behind presales at Ericsson, partner work at Xero and consulting today." }, { "slug": "seagull-gifts-digital-marketing", "kind": "experience", "title": "Digital Marketing Consultant", "org": "Seagull Gifts", "orgUrl": "https://seagullgifts.com.au", "location": "Melbourne", "start": "2014-02", "end": "2014-07", "period": "2014", "approx": false, "tags": [ "marketing", "business", "consulting", "it" ], "lenses": [ "digital-marketer", "ai-transformation-consultant" ], "skills": [ "SEO", "SEM", "Google AdWords", "Magento", "E-commerce", "Analytics", "EDM", "Promotions", "Graphic design", "Photo retouching" ], "metrics": [ "Owned SEO/SEM strategy, AdWords campaigns and Magento e-commerce for a gift retailer" ], "summary": "Digital marketing and e-commerce consultant for an online gift retailer — SEO and SEM strategy, AdWords, Magento store management, analytics, EDMs and product imagery.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nConsulting engagement for Seagull Gifts, an Australian online gift retailer.\n\n## What Jenks did\n\n- Set digital marketing strategy through SEO and SEM.\n- Managed the Magento e-commerce store.\n- Planned and managed Google AdWords campaigns.\n- Reported on site analytics and optimised the site.\n- Created and managed EDMs (email campaigns) and promotions.\n- Did graphic design and product photo retouching.\n\n## Why it matters to employers\n\nHands-on performance marketing with a budget and a conversion goal. It gives Jenks a practical\ngrounding in growth funnels that he later applied to developer funnels and ecosystem growth." }, { "slug": "smart-energy-meter", "kind": "project", "title": "Linux Smart Energy Meter (final-year honours project)", "org": "University of Melbourne × Metropolis Metering Assets Pty Ltd", "orgUrl": null, "location": null, "start": "2013-02", "end": "2013-11", "period": null, "approx": false, "tags": [ "engineering", "it" ], "lenses": [ "solution-architect", "system-integrator", "ict-specialist" ], "skills": [ "Embedded Linux", "Power measurement", "Noise filtering", "GSM cellular communications", "PCB design", "Australian Standards compliance", "Prototyping" ], "metrics": [ "Working prototype compliant with Australian metering standards", "Remote connectivity over GSM cellular networks" ], "summary": "Industry-sponsored honours project — a working Linux-based smart energy meter that met Australian Standards accuracy and reported over GSM cellular networks.", "featured": true, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": { "status": "Paper and device photos coming soon" }, "body": "## Overview\n\nJenks's year-long final-year project was sponsored by Metropolis Metering Assets, an Australian\nmetering company. The brief: design and build a smart energy meter that runs Linux, measures\naccurately to Australian Standards, and communicates over the mobile network.\n\n## What Jenks built\n\n- A working prototype of a Linux OS-based smart energy meter.\n- Metering performance compliant with the relevant Australian Standards, with high-accuracy\n measurement achieved through noise filtering.\n- Network capability integrated via cellular GSM communication.\n- Hands-on work across power systems, embedded systems, PCB design and electronic prototyping.\n\n## Why it matters\n\nIt is an end-to-end systems project — hardware, firmware, measurement, standards and connectivity —\ndelivered for an industry sponsor. The same instinct (instrument it, make it accurate, connect it)\nshows up in Jenks's later telecom, API and AI work. The thesis paper and photos of the device will\nbe published here." }, { "slug": "university-of-melbourne", "kind": "education", "title": "Bachelor of Engineering (Honours), Electrical & Electronic", "org": "University of Melbourne", "orgUrl": "https://www.unimelb.edu.au", "location": "Parkville, Melbourne", "start": "2010-02", "end": "2013-11", "period": null, "approx": false, "tags": [ "engineering", "it" ], "lenses": [ "solution-architect", "system-integrator", "ict-specialist", "support-engineer" ], "skills": [ "Circuit design", "Analogue & high-speed digital electronics", "PCB design (Altium)", "Embedded Linux", "Power systems", "Signal processing", "Matlab", "Simulink", "LTSpice", "Cadence", "C programming", "AVR microcontrollers" ], "metrics": [ "Industry-sponsored final-year project — a Linux smart energy meter compliant with Australian Standards" ], "summary": "Honours degree in electrical and electronic engineering — embedded systems, power systems and PCB design, finished with an industry-sponsored smart energy meter.", "featured": true, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nJenks studied electrical and electronic engineering at the University of Melbourne from 2010 to\n2013, graduating with honours. He was a member of Engineers Australia at the time.\n\n## What Jenks learned and built\n\n- Electronics design for analogue and high-speed digital applications.\n- Printed circuit board design for manufacture in Altium Designer; excellent through-hole and\n surface-mount soldering.\n- Engineering software: Matlab, Simulink, LTSpice and Cadence.\n- Linux systems for software development and embedded hardware; electronic product prototyping;\n C programming and AVR microprocessor programming.\n- Final-year project: an industry-sponsored Linux smart energy meter with Metropolis Metering\n Assets (see Projects).\n\n## Why it matters to employers\n\nAn engineer's training — first principles, measurement, standards and safety — under all of Jenks's\nlater work. It is why he is comfortable going from a circuit to a cloud API to an AI agent." }, { "slug": "chinese-music-group-backstage", "kind": "experience", "title": "Backstage Crew", "org": "Chinese Music Group", "orgUrl": null, "location": "Melbourne", "start": "2011-02", "end": "2012-10", "period": null, "approx": false, "tags": [ "creative", "community" ], "lenses": [], "skills": [ "Stage management support", "Set changes", "Teamwork under time pressure" ], "metrics": [ "Backstage crew for the musical \"Crimson Spring\"" ], "summary": "Backstage crew for the musical \"Crimson Spring\" — supporting the stage manager and costume designer and running set changes.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nVolunteer backstage work for a Chinese community musical.\n\n## What Jenks did\n\n- Assisted the stage manager and costume designer.\n- Prepared the stage before and after each show, ran all set changes during performances and\n rehearsals, and reset the set afterwards.\n\n## Why it matters to employers\n\nReliable, unglamorous operations work done well — and long-term community involvement." }, { "slug": "spytorch-content-social", "kind": "experience", "title": "Content Writer & Social Network Marketing", "org": "Spytorch", "orgUrl": null, "location": "Melbourne", "start": "2012-01", "end": "2012-03", "period": null, "approx": false, "tags": [ "marketing" ], "lenses": [ "digital-marketer" ], "skills": [ "Bilingual content writing", "Social media management", "Weibo", "Facebook", "Brand persona" ], "metrics": [ "Created website content in Mandarin and English; ran Weibo and Facebook personas" ], "summary": "Bilingual content writer and social media marketer — website content in Mandarin and English and brand personas on Weibo and Facebook.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nA short marketing role for an online brand (spytorch.com, no longer active).\n\n## What Jenks did\n\n- Wrote website content in both Mandarin and English.\n- Managed the brand's social network personas on Weibo and Facebook.\n\n## Why it matters to employers\n\nEarly cross-market marketing: one brand, two languages, two social ecosystems (Chinese and\nWestern). Useful for any company marketing to Chinese-speaking audiences." }, { "slug": "theobroma-manager-barista", "kind": "experience", "title": "Manager / Barista", "org": "Theobroma Chocolate Lounge, South Yarra", "orgUrl": null, "location": "South Yarra, Melbourne", "start": "2010-03", "end": "2011-12", "period": "2010 — 2011", "approx": false, "tags": [ "hospitality", "business" ], "lenses": [ "hospitality", "engineering-manager" ], "skills": [ "Café operations", "Team leadership", "Barista & latte art", "Customer experience", "Cash handling", "Opening & closing", "Retail confectionery", "Food safety" ], "metrics": [ "Ran day-to-day café operations with the owner and built a high-performing team" ], "summary": "Café manager and barista — ran daily operations with the owner and built a motivated team committed to quality coffee, food and service.", "featured": true, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nTheobroma Chocolate Lounge in South Yarra serves specialty chocolate drinks, coffee and\nconfectionery. Jenks worked there as manager and barista while studying engineering. (His CVs give\nslightly different dates within 2010–2011.)\n\n## What Jenks did\n\n- Worked closely with the owner / general manager to keep operations seamless and efficient.\n- Made professional-quality coffee and specialty hot and cold chocolate drinks.\n- Developed a motivated, high-performing team committed to quality coffee and food.\n- Handled retail confectionery sales, cash, opening and closing.\n\n## Achievements\n\n- Built a team that consistently exceeded guests' expectations; described by Jenks as one of the\n business's crucial employees.\n\n## Why it matters to employers\n\nFirst people-management role: rosters, standards, service under pressure and a P&L-minded owner.\nHospitality managers learn customer empathy and operational calm — both show up later in Jenks's\nsupport, service-delivery and developer-experience work." }, { "slug": "tanglong-fine-dining", "kind": "experience", "title": "Waiting Staff (Fine Dining)", "org": "Tanglong Restaurant, Toorak Road", "orgUrl": null, "location": "South Yarra, Melbourne", "start": "2010-08", "end": "2011-11", "period": null, "approx": false, "tags": [ "hospitality" ], "lenses": [ "hospitality" ], "skills": [ "Fine-dining service", "Cashier", "Customer relationships", "Mandarin-language service" ], "metrics": [ "Fine-dining Asian cuisine service and cashier duties" ], "summary": "Fine-dining waiter at an Asian restaurant on Toorak Road — table service and cashier duties for a discerning clientele.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nTanglong was a fine-dining Asian restaurant on Toorak Road, South Yarra.\n\n## What Jenks did\n\n- Waited tables in a fine-dining setting and handled the cashier.\n- Served Mandarin-speaking guests in their language.\n\n## Why it matters to employers\n\nFine dining trains attention to detail and reading people — the guest notices everything. (Jenks\nnotes he was well tipped there.)" }, { "slug": "chapellis-bartender", "kind": "experience", "title": "Bartender & Waiting Staff", "org": "Chapelli's Café/Bar", "orgUrl": null, "location": "Melbourne", "start": "2010-12", "end": "2011-02", "period": null, "approx": false, "tags": [ "hospitality" ], "lenses": [ "hospitality" ], "skills": [ "Bartending", "Responsible Service of Alcohol", "High-volume service", "Night shifts" ], "metrics": [ "Night shifts at a busy 24-hour restaurant and bar" ], "summary": "Bartender and waiter on night shifts at a busy 24-hour café and bar — high-volume service under the Responsible Service of Alcohol rules.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nA busy 24-hour restaurant and bar.\n\n## What Jenks did\n\n- Waited tables and tended the bar on night shifts.\n- Handled high volumes of customers, holding a Responsible Service of Alcohol (RSA) certificate.\n\n## Why it matters to employers\n\nNight-shift, high-volume service builds stamina and composure — the same qualities needed when a\nproduction incident lands at 2 a.m." }, { "slug": "brighton-grammar", "kind": "education", "title": "Victorian Certificate of Education (VCE)", "org": "Brighton Grammar School", "orgUrl": null, "location": "Brighton, Melbourne", "start": "2009-01", "end": "2010-12", "period": "2009 — 2010", "approx": false, "tags": [ "engineering" ], "lenses": [], "skills": [], "metrics": [ "ENTER score of 90.20" ], "summary": "Completed VCE at Brighton Grammar School with an ENTER of 90.20.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nJenks completed his final school years in Melbourne at Brighton Grammar School, achieving an ENTER\n(university entrance) score of 90.20 — while also starting his first hospitality jobs." }, { "slug": "chinese-theatre-sound-designer", "kind": "experience", "title": "Sound Designer", "org": "Chinese Theatre Group", "orgUrl": null, "location": "Melbourne", "start": "2010-02", "end": "2010-10", "period": null, "approx": false, "tags": [ "creative", "community" ], "lenses": [], "skills": [ "Sound design", "Audio editing", "Live sound operation", "Production teamwork" ], "metrics": [ "Designed and ran sound for the production \"I ME HE HIM\"" ], "summary": "Sound designer for the stage production \"I ME HE HIM\" — creating effects, editing music and running the sound desk for every show.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nA volunteer creative role in Melbourne's Chinese-language theatre community.\n\n## What Jenks did\n\n- Worked with the supervising sound editor and the musician.\n- Created sound effects, edited sound and music, and recorded music.\n- Operated the sound desk throughout the production.\n\n## Why it matters to employers\n\nLive production is deadline-driven teamwork with no second take — a good early lesson in\noperational reliability, and evidence of creative range beyond engineering." }, { "slug": "deep-fish-cafe-barista", "kind": "experience", "title": "Coffee Maker (Barista Apprentice)", "org": "Deep Fish Café, University of Melbourne (Parkville)", "orgUrl": null, "location": "Parkville, Melbourne", "start": "2010-04", "end": "2010-04", "period": null, "approx": false, "tags": [ "hospitality" ], "lenses": [ "hospitality" ], "skills": [ "Barista training", "Order taking", "Cash handling" ], "metrics": [ "Barista apprenticeship on campus" ], "summary": "Barista apprenticeship at a café on the University of Melbourne's Parkville campus — taking orders, handling cash and learning the coffee machine.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nWhere Jenks learned to make coffee: a barista apprenticeship at an on-campus café.\n\n## What Jenks did\n\n- Took orders and handled the cashier.\n- Trained as a barista.\n\n## Why it matters to employers\n\nSmall, but it is where the barista skills that later made him a café manager began." }, { "slug": "dendy-deli-waiting", "kind": "experience", "title": "Waiting Staff", "org": "Dendy Deli Restaurant, Brighton", "orgUrl": null, "location": "Brighton, Melbourne", "start": "2009-12", "end": "2010-02", "period": null, "approx": false, "tags": [ "hospitality" ], "lenses": [ "hospitality" ], "skills": [ "Table service", "Customer care", "Serving senior customers" ], "metrics": [ "First hospitality job — a busy restaurant on Church Street, Brighton" ], "summary": "First hospitality job — waiting tables at a busy Brighton restaurant with many senior customers.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nJenks's first hospitality job, while finishing school at Brighton Grammar.\n\n## What Jenks did\n\n- Waited tables at a busy restaurant on Church Street, Brighton.\n- Looked after many senior customers.\n\n## Why it matters to employers\n\nPatience and service with every kind of customer — a foundation for customer-facing technical roles." }, { "slug": "ohmedia-business-development", "kind": "experience", "title": "Business Development Consultant", "org": "OHMEDIA Pty Ltd", "orgUrl": null, "location": "Melbourne", "start": "2009-11", "end": "2010-01", "period": null, "approx": false, "tags": [ "business", "marketing", "it", "consulting" ], "lenses": [ "digital-marketer", "ai-transformation-consultant" ], "skills": [ "Business development", "Sales support", "FileMaker databases", "Digital signage networks", "Supplier liaison (China)", "Interactive media research" ], "metrics": [ "Maintained and expanded the OHTV digital display network; built the company database" ], "summary": "First professional role — business development for an out-of-home digital advertising network, building its FileMaker database and liaising with equipment suppliers in China.", "featured": false, "timeline": true, "proof": [], "image": null, "imageAlt": null, "media": null, "body": "## Overview\n\nOHMEDIA was an out-of-home digital advertising company running the OHTV display network. Jenks\nworked as a general consultant across sales and business development.\n\n## What Jenks did\n\n- Supported sales and business development for the OHTV network.\n- Developed and maintained the company database in FileMaker.\n- Maintained and expanded the digital display network.\n- Researched and initiated interactive media projects.\n- Liaised with equipment suppliers in China, in Mandarin.\n\n## Why it matters to employers\n\nJenks's career started at the meeting point of business, media and technology — and with\ncross-border supplier work in Mandarin, a thread that runs through to his APAC ecosystem roles." } ] }