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JGJenks Guo
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May 2021 — Mar 2022ProjectITDeveloper relationsBusiness

Linktree developer platform — APIs, SDKs, portal & app store

Linktree

Turned ~200 integration requests into one platform — 3 APIs, SDKs, a developer portal and app-store integrations for a 24-million-user creator platform.

The problem

About 200 companies wanted to integrate with Linktree. Building 200 bespoke features was impossible to maintain.

What Jenks built

An ecosystem strategy and a platform: three APIs, SDKs, a developer portal and app-store integrations, delivered by an ecosystem engineering team, product managers and 30+ contractors from five agencies including Thoughtworks — plus a new DevRel team and developer community.

Why it matters

"Platform, not one-offs" is the lesson Jenks now applies to AI: a shared knowledge base and tooling layer instead of hundreds of disconnected chatbots.