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JGJenks Guo
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July 2011 — Feb 2015ProjectITMarketingBusiness

Innovation learning platform & half a billion email lessons

School of Thinking

Built and ran School of Thinking's online innovation platform — six blue-chip enterprise customers, half a billion email lessons, operating costs cut to a third.

The problem

School of Thinking needed to deliver thinking-skills and innovation programs at scale to enterprise customers with 500+ employees, plus a very large public email course — on a small budget.

What Jenks built

  • An online innovation (MOOC) platform for enterprise programs on a customised WordPress stack.
  • Large-scale email course delivery through email-marketing systems (Aweber).
  • Migrated and upgraded the infrastructure; coordinated contractors in Australia and the USA.
  • Ran two cost audits.

Results

Six Australian blue-chip companies onboarded; half a billion lessons delivered; operations cost reduced to one third.