All experience
Digital Marketing Consultant
Seagull Gifts · Melbourne
Digital marketing and e-commerce consultant for an online gift retailer — SEO and SEM strategy, AdWords, Magento store management, analytics, EDMs and product imagery.
Overview
Consulting engagement for Seagull Gifts, an Australian online gift retailer.
What Jenks did
- Set digital marketing strategy through SEO and SEM.
- Managed the Magento e-commerce store.
- Planned and managed Google AdWords campaigns.
- Reported on site analytics and optimised the site.
- Created and managed EDMs (email campaigns) and promotions.
- Did graphic design and product photo retouching.
Why it matters to employers
Hands-on performance marketing with a budget and a conversion goal. It gives Jenks a practical grounding in growth funnels that he later applied to developer funnels and ecosystem growth.